UC-901: Brand Kit (public brand assets)

Intent (confirmed by Paul, 2026-07-04)

External parties who reproduce the Plings brand — print vendors, manufacturing partners, press, and Plings’ own team — need the correct, official logos, colours, typography and usage rules, without having to ask anyone or be given Google Drive access. A single public page (/brand) lets them self-serve on-brand assets in the right formats (web PNG, print vector), which keeps brand reproduction consistent, removes back-and-forth, and makes the kit independent of Google Drive.

Summary

A public, no-login page at plings.io/brand presenting the Plings brand kit:

  • Logos — horizontal, vertical and symbol lockups in Standard/Black/White, each downloadable as PNG/JPG/AI/EPS; a full-lockup vector master (AI/EPS/PDF).
  • Colours — the five brand colours with HEX/RGB/CMYK and one-click copy.
  • Typography — Poppins specimen (Bold headline, Light body).
  • Font kit — the full Poppins family per weight and as a zip (SIL OFL 1.1).
  • Stationery — the letterhead template (AI/EPS/JPG).
  • Usage guidelines — construction, variations, safe zone, do/don’t, plus the full guidelines PDF.

Actors

  • Print vendor / manufacturing partner (primary) — needs vector + high-res logos and the colour/typography spec to reproduce the brand correctly.
  • Press / partner — needs approved logos and basic usage rules.
  • Plings team member — quick access to official assets.

Preconditions

  • None. The page is fully public (no authentication).

Main flow

  1. The user opens plings.io/brand (or follows the footer “Brand Kit” link).
  2. They browse logos, pick a variant, and download the format they need.
  3. They copy colour values, download the font kit, and read the usage rules.
  4. If they need the full manual, they download the guidelines PDF.

Non-goals

  • No upload/CMS UI — assets are curated and committed by a developer.
  • No download gating, login, or analytics.
  • Not a theme/token refactor — see the canonical docs/brand/design-system.md.
  • Flow doc: docs/flows/brand-kit.md
  • Canonical design foundation: docs/brand/design-system.md
  • Decision: ADR-0065 · Spec: docs/specs/2026-07-04-brand-kit-page-design.md